It’s Time to Retire the Crichton Leprechaun

We’ve all seen the leprechaun.

Sharonda Harris-Marshall
7 min readJun 4, 2021
From WPMI-TV and al.com

In March 2006, Mobile, Alabama news channel WPMI-TV ran a holiday-related puff story that sprouted legs and bolted out of the South like some energetic toddler fueled with cornbread and greens.

Unless you are completely new to the Internet, you have probably seen or heard of the Leprechaun from Alabama. It’s from that strange era of the internet that taught an entire generation HTML and community egalitarianism, but also tricked unsuspecting children completing homework assignments to stumble unto whitehouse.com instead of whitehouse.gov. Memes were in their infancy and anyone could achieve internet fame from organic reach alone.

Crichton is a primarily African American neighborhood in Mobile, Alabama. It’s the neighborhood due South of my home neighborhood, which together with a few other adjacent neighborhoods make up a densely populated area in mid-city Mobile viewed as an epicenter of historic Black Mobilian culture. As some of the oldest neighborhoods in Mobile, many Black native Mobilians have ties to…

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Sharonda Harris-Marshall

is a filmmaker, photographer, and digital media artist living a stereotypical artist life. She could have been a doctor or a scientist, but here we are.